About us

 

Growing up in Morocco, our founder was captivated by the magic of traditions, woven into the stories her grandmother would tell her. As a child, those tales transported her to a time where elegance, craftsmanship, and heritage shaped everyday life. Among the most enchanting elements of those stories were the majestic Moroccan caftans: symbols of beauty, refinement, and history.

Her fascination soon turned into a passion. She would gather leftover fabrics from tailors during her mother’s visits, carefully sewing miniature caftans for her dolls. As the years passed, her creativity flourished, and she began designing her own caftans for family celebrations, each piece reflecting her deep love for Moroccan artistry.

Though her academic path led her to become an engineer, her curiosity and love for culture never faded. Over the past 15 years, she has lived in some of the world’s most dynamic cities, immersing herself in diverse traditions, drawing inspiration from global fashion, and observing how heritage and modernity can beautifully coexist.

This journey, spanning continents and cultures, brought her back to her roots with a renewed vision: to share the timeless elegance of the Moroccan caftan with the world. Our brand is more than just fashion: it is a tribute to craftsmanship, a celebration of heritage, and a bridge between the past and the present. Each caftan is a piece of art, thoughtfully designed to bring the richness of Moroccan tradition into the modern woman’s wardrobe.

Welcome to our world, where every stitch tells a story, and every piece carries a legacy.